GEW: Branding or Bust
Join us for a panel discussion on the power of branding and brand identity in reaching your ideal consumer. Industry experts will explore how a strong, authentic brand not only attracts the right audience but also builds trust, loyalty, and long-term success. Learn actionable strategies to define your brand’s identity, align it with consumer values, and stand out in a crowded marketplace. Perfect for entrepreneurs, marketers, and business owners looking to elevate their brand’s presence and impact.
Key Takeaways:
- Discover actionable strategies to define a strong, authentic brand identity that resonates with your target audience.
- Learn how aligning your brand with consumer values can build trust, loyalty, and lasting success.
- Explore expert insights on standing out in a crowded marketplace and elevating your brand’s presence.
Speakers:
Ivanna Price is the CEO and founder of The Social Bar LLC, helping small businesses thrive through strategic social media management. Specializing in content creation and audience engagement, they focus on driving reach, leads, and conversions for clients.
James Parker is the Volunteer Programs Manager at Greenwood Rising, experienced in fostering community relationships and expanding opportunities for marginalized groups. He holds degrees in Media Studies and Communication, with a focus on the portrayal of people of color in media. In his spare time, James is a photographer and advocate for holistic wellness.
Trey Thaxton is the founder of Goldmill Co., a creative agency he launched in 2017, and a seasoned branding expert with over 15 years of experience. He is also the visionary behind Greenwood Ave. and 19&21, celebrating Greenwood's entrepreneurial legacy and inspiring future generations.
Global Entrepreneurship Week (GEW) is a celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare. During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators.
